Amazon Video, is a subscription, on-demand and video rental service provided by Amazon worldwide. I joined Amazon as the company was rapidly expanding its video service and adapting their UI for various different TV and mobile devices.
Amazon Video on Xbox One
Key Responsibilities:

UX lead on Xbox One: Wireframing, IA design, UI design, stakeholder management, edge case design

What you see above is a very early MVP design of the Amazon Video home page on Xbox One. It’s come a long way since then but it’s interesting to see where things began. For this project I referred closely to the web and PS5 designs we had in place and adapted them to fit into Microsoft's gridded ‘Metro’ design system. I explored many variations of the key screens at a wireframe level before narrowing these down and creating high fidelity designs which would undergo vigorous stakeholder review cycles. Due to the urgency of the project I worked on an MVP and vision of the design alongside more forward thinking designs.

During my time at Amazon I was UX lead for Amazon Video on Xbox One, Xbox 360, Bravia and Roku.

Personalisation Engine
Key Responsibilities:

Workshopping, ideation, motion design, wireframing, UI design, prototyping, user flows

I worked on a blue sky initiative focusing on ways to improve personalisation in a fun and engaging way on TV. Users would see this UI as they open the app and it provides a fun way to let us ‘get to know’ the user and so personalise their content more successfully. Using gamification I created a more-ish interaction pattern while allowing the user to exit whenever they want.

Parallax Scrolling TV UI
Key Responsibilities:

Workshopping, ideation, motion design, wireframing, UI design, prototyping

Sometimes you just want to feature something that looks cool in your portfolio and this is one of those times! During my time at Amazon I was lucky enough to be involved in several forward thinking initiatives each with their own goal or agenda. I’ve worked on many pieces of exploratory UI, motion design and interaction design and the above is an example of a new browsing system that responds dynamically to the length of press on your controller. This lets users move easily through different levels of the content, be it individual rows, buckets of content or entire sections of the app just using up and down on their remote or controller.